In-house specialist or PR agencies, hyperlocal or capital agencies – what to choose for reginal arts?

See on Scoop.itThe Incubator

Are public relations agencies based in the capital best placed to get regional arts venues the profile they need? It is worthy to invest in a big agency from the capital city  in case of a regional event or it is just a matter of snobbery? How to choose your comunicator and which are the advantages of a London-based agenncy? 

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