It is time to unlock creativity and make it a priority of your business model
This is a Global Benchmark Study on Creativity by Adobe. The research was designed to identify attitudes and beliefs about creativity and provide insights into the role of creativity in business, education and society.
Interviewing took place from March 30 – April 9, 2012.
The study shows that « only 1 in 4 people consider they are living up to their creative potential ». Further more, « people spend only 25% of their time at work, creating ». Briefly, thare is a creative gap between personal involvement of people in creative projects and business models at work. We have digital tools and people are interested in being trained to invest more of their knowledge at work. Therefore it is the time to unlock creativity and make it a priority.
See on www.adobe.com